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Analyst
Reports |
Forrester
Managing Content Hypergrowth
Commandeering Retail Content, July 2000
"Retailers claim content boosts online sales, yet they lack the experience to publish properly. To succeed, these "accidental publishers" must be more deliberate in the creation, processing, and management of content assets."
Jupiter
Gartner
Hurwitz
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Industry
Trends |
New York Times
NYT (Dec 18, pp c28) w. Joanna
Rees Gallanter, the founder of Venture Strategy. Interviewer asks
"which areas of the internet hold the most promise in the coming
year?"
She says: "...new technologies that enable them to manage their
businesses more efficiently from a knowledge management standpoint or
deliver their product or service in a more personalized,
cost-effective, compelling way...Also technologies that make the
Internet...more efficient, such as network optimization, bandwidth
and content management." |
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Facts and
Stats |
Jupiter Research
"A Jupiter Executive Survey found that 65 percent of site managers expect to manage 20 or more content distribution relationships over the next 12 months. Companies must create core content merchant competencies: asset classification, centralized repository management, and scalable, flexible asset distribution systems in order to drive new revenue and minimize costs."
Managing Content Assets, October 2000
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