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ZDNet
When ZDNet wants to target their most relevant, revenue-generating
offers to users, it turns to Trapezo's Partner Fusion PlatformSM solution
or PFP. "Before Trapezo, we were delivering static, stale content
to our users," says Peter Martin, a ZDNet.com product manager. "Trapezo's
dynamic solution ensures that we deliver only what is relevant."
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MyFamily.com
MyFamily.com wanted an efficient way to manage advertising partnerships and attract new sponsors. They chose a Trapezo solution because it made dynamic sponsorship content management easy, cut costs, and drove advertiser revenue to their site. Richard Johnson, director of ad sales at MyFamily.com admits that past partnerships have suffered underneath resource and technology constraints. But with Trapezo, he says, "we've found an uplift in sales click-through."
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Ofoto
The Ofoto customer doesn't fight traffic to develop film, or pay to print sub-par shots. The Ofoto customer can lounge at a desk, upload photos to the Ofoto Web site, choose which prints to pay for, and receive a shipment the next day. Now that Ofoto uses a Trapezo solution to test and select the most optimal Web site designs for its customers, Ofoto customers can now click through pages that cater best to their needs.
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