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Trapezo Secures $12 Million in Third Round Financing Led by SOFTBANK Venture Capital
San Francisco, CA
October 16, 2000 |
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Trapezo, developer of the first Web based platform designed to fully manage the distribution of dynamic content, promotions, merchandise and related business rules between partners, today announced $12 million in funding led by SOFTBANK Venture Capital. Athena Technology Ventures also participated in the third rounding financing.
Trapezo will use the funding for ongoing product development, infrastructure build-out, marketing, and strategic initiatives. Heidi Roizen, managing director at SOFTBANK Venture Capital and Ryan McIntyre, a venture partner at SOFTBANK Venture Capital and co-founder of Excite, will join Trapezo's board of directors.
"We are thrilled to join the SOFTBANK Venture Capital family and gain access to some of the smartest minds in the industry," said Satyen V. Kothari, CEO of Trapezo. "This infusion of capital and access to industry leadership positions us for fast growth in a booming market sector."
"Trapezo is a tremendous fit with the SOFTBANK portfolio, which now numbers 200-plus internet-related companies," said Roizen. "We see a great opportunity in bringing the Trapezo technology suite to many of our companies."
Aggregated customer statistics show that Trapezo reduces partnership content integration time by 400%. Additionally, the convergence of content with relevant, complementary products or promotions provides more benefit and value to customers. By dynamically adjusting campaigns, Trapezo helps its customers gain up to a 500% greater ROI on their relationships.
The Partner Fusion Platform
Trapezo's Partner Fusion Platform provides consumer Web sites, online business marketplaces, and corporate extranets with a suite of solutions for aggregrating and managing content, including contextually integrating and managing commerce, content and promotions.
Present systems were not intended to support real-time flow of content, products and business rules across the Internet. The challenge businesses' face is that their content and product catalogs often are locked in proprietary databases and inflexible content management systems on the back-end, and the goods are displayed on partner sites in the form of static links or hard coded pages with little contextual integration or impressive visual appeal on the front-end.
Trapezo makes the convergence and syndication of commerce, content and business rules frictionless, helping companies leverage the reach, customer-base and other values that business partners offer. Because companies increasingly compete on the strength of their business alliances and partnerships, the need for such purpose-built tools to support fast, efficient partnering across the network is critical.
With Trapezo's Partner Fusion Platform, Web based businesses can more easily and efficiently:
- Aggregate and manage content.
- Ensure a consistent look, feel and placement of content on Web pages, wireless devices or email channels.
- Dynamically serve content, promotions, or merchandise into contextually relevant pages.
- Track, measure and report on site performance.
- Set specific business licensing terms with partners based on the frequency with which the content is accessed, or other metrics.
"With Trapezo, companies get enterprise quality, the efficiencies of outsourcing, and all the benefits of a standards-based, XML-driven technology platform that creates more value for network members as the network grows," said Carol Baroudi, Director, Electronic Business Strategies of the Hurwitz Group. "Unlike point software in the enterprise, Trapezo's Partner Fusion Platform was designed from inception with integrated support for the entire process of managing distributed content, commerce and business rules with partners across the Internet."
About Trapezo, Inc. With its fully-hosted Partner Fusion Platform, Trapezo helps companies quickly implement and easily manage distributed content and commerce partnerships, including rich support for content aggregation, display, optimization, business terms management, and reporting. Customers include ZDNet, MyFamily.com, and Sparks.com. Trapezo was founded in March 1999, and is funded by SOFTBANK Venture Capital and Athena Technology Ventures. |
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