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All too often, valuable content is inaccessible
to the publishers who need it most. It remains in countless databases,
Web sites, and PCs across a company and its business partners — places
where product managers, marketers, and other knowledge workers have
no access. In addition, the many disparate formats and purposes make
managing and publishing this content a real struggle. Until today,
if a product manager needed content from divisions or business partners
to help sell products, they would have to collect and integrate it
manually. This means slow time-to-market, higher costs, and lost revenues.
The result is a huge sacrifice in resources, quality — and ultimately
customers.
A universal challenge
Content integration is a challenge for any business that needs to publish information from different sources. Enterprises generate valuable information across their company, but have no way to make it available to internal publishers who need it. Many online retailers embed content related to its offerings to help increase sales, but are stuck doing this by hand. Publishers struggle with automating content syndication and integrating promotional offerings.
With the PFP solution, desired content is centralized and made accessible via a single Web interface. Custom design and formatting can be applied to content without manual coding, can be displayed anywhere, and is then tracked as it's used.
With the Trapezo solution in place, businesses can:
- Realize new efficiencies — Centralize content from any number of sources; keep it updated automatically.
- Gain total control of content — Leverage the untapped value of content; make changes to content or design in minutes.
- Eliminate technical effort — Outsource the headaches and variable costs associated with maintaining software and manual efforts internally.
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