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Media and publishing companies face daunting
new challenges as they adapt their businesses to the Internet. Core
revenue streams for these firms, syndication of media and sponsorships,
require robust technologies that deliver on the high expectations
of customers. However, many firms continue to implement syndication
relationships and sponsor promotions manually. As a result they are
struggling with unexpectedly high costs and elusive profit margins.
The demand for implementation speed and total control
Even after investing in expensive content management systems or platform software the problem of exchanging dynamic information between sites is as painful as ever. A publisher can live or die by how quickly it can cut syndication or sponsorship deals and implement them. Publishers know that in order to create long-term relationships with sponsors, syndicators and content distributors they must eliminate unnecessary costs, provide full control and enhance features.
Syndication and dynamic sponsorships with Trapezo
Trapezo allows publishers to launch sponsor campaigns and content immediately, make changes as client strategies evolve, and tap performance data to make rapid-fire decisions. Whether an advertiser or a syndication client, these customers appreciate a publisher who can respond to their needs on a moment's notice. Trapezo makes it possible for publishers to deliver the highest quality service while reducing their total cost. With Trapezo, set-up takes only hours, effectiveness is tracked, and content and sponsorships are optimized instantly.
The Trapezo solution allows publishers to:
- Syndicate content in/out — Trapezo enables site publishers to syndicate their own content to multiple partners and bring in syndicated content from any number of outside sources with no technical effort.
- Deploy information efficiently — With the Trapezo solution, no manual coding is required. Anyone can manage, distribute, and update the components of each campaign. Content is updated in real-time, and matches each site's look and feel.
- Adjust content dynamically — The Trapezo solution delivers daily reports on every aspect of content delivery, including click-through and buying patterns. Publishers can track the effectiveness of campaigns, then adjust sponsor messaging, creative, and offers accordingly.
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