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The Internet offers huge opportunities for automating
the delivery of promotions between Web sites. After all, there are
no boundaries for media or information in a digital economy, right?
Well, that's the theory; but in practice the delivery and integration
of promotional content, especially dynamic content, is as manual and
painstaking a task as age old typesetting.
Those days are over
Trapezo's PFP solution brings the practice of exchanging promotional content to the modern age. Bringing the power of intelligent content management to sponsorships and product merchandising between sites, PFP eliminates the technical hurdles of the past and unlocks new possibilities. Publishers can integrate new offerings from sponsors into their site in minutes. Bypassing the tedium of hand-coding, promotional content can be formatted in a publisher's look-and-feel by pointing-and-clicking. View performance reports, make changes at a moment's notice, and allow PFP's optimization engine to adjust the display of offerings in response to user trends.
Now that 27% of ad spending is going into sponsorships (Internet Advertising Bureau, 2000), there is tremendous pressure to take advantage of this valuable customer exposure. Take the lead with Trapezo and integrate promotional content that adds to the value of editorial, in the native look-and-feel of a publisher's site.
With the Trapezo solution in place, businesses can
- Deploy campaigns faster — Avoid all manual efforts and get promotions live as quickly as they are conceived.
- Stay in control of promotions — Manage publication of any number of campaigns and offerings through a unified, point-and-click interface.
- Deliver dynamic content — Distribute frequently changing information (e.g. news, catalogs, auctions) and a variety of media types (e.g. text, images, Flash, streaming media.)
- Improve results — Achieve higher click-throughs, revenues, longer user sessions, more frequent visitors.
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