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The Internet represents a phenomenal new opportunity
for retailers and wholesalers to extend their businesses beyond their
physical stores, beyond traditional distribution channels, beyond
the inefficient distribution of information in paper catalogs. It
is widely recognized that new practices are required to compete in
this "connected" marketplace. However, many practices remain fundamentally
the same.
Syndicate product information to distributors
For instance, vendors still rely on sales channels, resellers, and selling partners to move units. Whether the Internet is the sales medium or just a support for offline sales, it has become critical to deliver product information, marketing collateral, promotions and other support content to them in a timely manner. Just as important is keeping this distributed information up-to-date as changes are made to this content.
Integrate content & products from 3rd parties
Additionally, vendors themselves often depend on content and products from 3rd parties or other divisions of their own firm, and they need to integrate them into their Web sites. By necessity they are focused on efficiency of integration and accuracy of information. With Trapezo, retailers and wholesalers can ensure that all content remains current and price changes are reflected instantly.
The Trapezo solution allows retailers and wholesalers to:
- Distribute product offerings — With Trapezo, retailers and wholesalers can automate the delivery and customization of any product information or supporting media to resellers and partners.
- Integrate supporting content — Trapezo makes it possible to serve content targeted to products no matter where it originates from - without the need for manual coding.
- Launch promotions — Trapezo makes it possible to instantly distribute and display the latest promotions and sales announcements on Web sites, extranets--even email. Through Trapezo's optimization technology, promotional offers adjust to user behavior.
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