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Syndicating content over the Internet has become
a core business activity. Manufacturers distribute product information
to resellers, media companies push content to partners, corporations
share information across divisions. Syndication should be effortless;
unfortunately, there are countless challenges that keep it from happening
efficiently, cost-effectively or, worst of all, from happening at
all.
Maximize the untapped value of content
Trapezo introduces a new solution, the Partner Fusion PlatformSM (PFP), which makes it effortless to syndicate business information to an unlimited number of subscribers inside or outside an organization. There is no software for either side to install, no technical implementation to contend with, yet Trapezo provides companies complete control over the design, distribution and display of information. For the first time, content creators can focus 100% on producing their content, and leave the pains of managing information flow to others.
With PFP, companies gain a unified content repository that provides access rights, powerful tools to assemble and target media assets, and timely reports on content usage. And because it's a fully hosted service, they gain valuable benefits without the pains of traditional software deployment.
With the Trapezo solution in place, businesses can:
- Centralize control of content — Manage all syndication relationships at once; updates and changes are reflected everywhere simultaneously.
- Target information — Automate the selection of desired content; combine content with relevant information, offers and promotions.
- Increase reach — Set-up and manage new subscribers with virtually no incremental cost.
- Reduce costs — Outsource the technical management and maintenance of software and systems.
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