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Trapezo customers are solving core business challenges with PFP technology, realizing time and cost savings, ROI measurement, and revenue growth. The grid below explains some of the key capabilities of the Platform:

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  Centralizes content from internal or third-party sources   Converts flat files, html files, and other rich media to XML, maintaining original data structures.   PFP provides easy access to content that was previously fragmented and hard to deploy.  


  Maintains up-to-date content   Synchronizes with all content sources so that information is fresh and accurate.   PFP ensures that information is never out-of-date, with no manual updating.  


  Assembles content   Non-technical users can apply display rules to build Web pages and content "modules" that fit their design and business requirements.   PFP automates the generation of content based on specific needs. Make changes instantly.  


  Publishes dynamic content to multiple places   Design a piece of content once, then plug it into other HTML environments as often as needed.   Users can leverage dynamic content simultaneously to any number of locations, such as email, wireless, Intranets, extranets, and public Web sites with no incremental costs.  


  Optimizes content selection   PFP tracks which content is most popular with site visitors and automatically displays it more often.   Visitors get the content they want; sites automatically maximize performance.  


  Generates reports   Reports on content usage at the partner and item level.   Businesses are enabled to make data-driven decisions on content being served to visitors, instantly.  







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