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Centralizes content from internal or third-party sources |
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Converts flat files, html files, and other rich media to XML, maintaining original data structures. |
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PFP provides easy access to content that was previously fragmented and hard to deploy. |
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Maintains up-to-date content |
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Synchronizes with all content sources so that information is fresh and accurate. |
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PFP ensures that information is never out-of-date, with no manual updating. |
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Assembles content |
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Non-technical users can apply display rules to build Web pages and content "modules" that fit their design and business requirements. |
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PFP automates the generation of content based on specific needs. Make changes instantly. |
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Publishes dynamic content to multiple places |
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Design a piece of content once, then plug it into other HTML environments as often as needed. |
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Users can leverage dynamic content simultaneously to any number of locations, such as email, wireless, Intranets, extranets, and public Web sites with no incremental costs. |
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Optimizes content selection |
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PFP tracks which content is most popular with site visitors and automatically displays it more often. |
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Visitors get the content they want; sites automatically maximize performance. |
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Generates reports |
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Reports on content usage at the partner and item level. |
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Businesses are enabled to make data-driven decisions on content being served to visitors, instantly. |
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