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About Violet
 


Vision
Purveyors of the most happening merchandise in the world. We find great stuff, we publish it on the web. Constantly.

Concept
There's an editorial bent – we create 'collections' of items around inspiring ideas. (We'll get you to bring a set of hand-painted linen cocktail napkins or a box of herbal tub tea as a house present rather than the cliched bottle of wine.)

Focus
Less is more. You're not going to find 10,000 products in a database here. Rather, you'll find an edited assortment of the best gifts. We've already done most of the shopping for you.

Company
Based in San Francisco, committed to creating a wonderful shopping experience on the web (our only retail channel). Privately funded.

Founders
Women with experience in merchandising and technology.

Amy Barnett is an electrical engineer who's designed or shipped some of your favorite consumer products (Resound Hearing Aid, Apple Macintosh Quadra and PowerBook Duo, Motorola Envoy).

Bonnie Cohen has an expertise in Point of Sale merchandising. At some time in your life, you've probably been compelled to buy something from her in-store merchandising displays for Swatch, Reebok, Max Factor, or L'Oreal.

 
HAVE QUESTIONS? SUGGESTIONS? Email us. Or call 1.800.394.1825 weekdays between 9am and 6pm PST.


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